Finally something car related in my advertising class! Except...

"Nymphicus Hollandicus" (nymhicus-hollandicus) 02/29/2016 at 21:16 • Filed to: None

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It’s about one of the most ugly cars to come into existence.
The Volkswagen New Beetle

CB > Nymphicus Hollandicus 02/29/2016 at 21:18

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Really? I don’t think it’s that ugly.

JustJim > Nymphicus Hollandicus 02/29/2016 at 21:23

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Disagree; but how are they working it into your class?

Slant6 > Nymphicus Hollandicus 02/29/2016 at 21:24

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The new new Beetle or the old new Beetle?

Übel > Nymphicus Hollandicus 02/29/2016 at 21:25

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Nah they’re fine

Nymphicus Hollandicus > CB 02/29/2016 at 21:32

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I’m just not a fan of it, though that rare RSi is kinda neat.

Nymphicus Hollandicus > JustJim 02/29/2016 at 21:34

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The launch and advertising for the original New Beetle back in the late 90s.

Nymphicus Hollandicus > Übel 02/29/2016 at 21:35

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Pretty much any car in rally form can look good, even the first gen prius!

Nymphicus Hollandicus > Slant6 02/29/2016 at 21:35

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Old New Beetle. Doesn’t Volkswagen refer to the current one as just the Beetle though?

Slant6 > Nymphicus Hollandicus 02/29/2016 at 21:37

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Probably.

JustJim > Nymphicus Hollandicus 02/29/2016 at 21:50

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I think the Prowler was the only other “Retro” style car at that time.

The Beetle being successful brought much worse attempts at retro after it.

Where have all the lightweights gone? > Nymphicus Hollandicus 02/29/2016 at 22:19

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Is it being compared to the original Beetle advertising? It’s where the inspiration came from.

Dusty Ventures > Nymphicus Hollandicus 02/29/2016 at 22:27

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Does this help?

Nymphicus Hollandicus > Where have all the lightweights gone? 02/29/2016 at 22:27

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Yup

Where have all the lightweights gone? > Nymphicus Hollandicus 02/29/2016 at 22:31

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Say what you want about the car, but both campaigns were very effective in their own respective ways.

The original Beetle advertising portrayed the car’s simplicity through simple imagery and description. When the new campaign mimicked the old one, it was very effective at conjuring up the emotions the Baby Boomer generation associated with the original Beetle. Brilliant thinking IMO.

The Crazy Kanuck; RIP Oppositelock > Nymphicus Hollandicus 03/01/2016 at 00:37

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What if it was a RSi? 3.2L VR6, 225hp/234lb-ft, AWD, 6spd manual, 0-60 in 6.4 seconds. They only made 250 sold to the European market, MSRP was $80,000.

Nymphicus Hollandicus > Where have all the lightweights gone? 03/01/2016 at 07:10

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I totally agree with that, but the New Beetle does not appeal to me though VW needed something like this to bring them back to success.

anon-sxmcyecofnu1eocpqsk9iq > Nymphicus Hollandicus 03/01/2016 at 21:54

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I think they’re pretty cool.

pjhusa > Übel 03/07/2016 at 18:20

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cute

pjhusa > Nymphicus Hollandicus 03/07/2016 at 18:20

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Yeah, that’s quite nice actually.

MontegoMan562 is a Capri RS Owner > Nymphicus Hollandicus 03/10/2016 at 12:12

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What’s this I see? advertising classes?

(I work in automotive advertising and graduated from Michigan State in advertising back in 08)

Nymphicus Hollandicus > MontegoMan562 is a Capri RS Owner 03/10/2016 at 12:20

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Yep, it’s a decent class.

MontegoMan562 is a Capri RS Owner > Nymphicus Hollandicus 03/10/2016 at 12:20

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Are you in college? Are you majoring in Advertising or just taking a class?

Nymphicus Hollandicus > MontegoMan562 is a Capri RS Owner 03/10/2016 at 12:29

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Yeah, I’m majoring in marketing.

MontegoMan562 is a Capri RS Owner > Nymphicus Hollandicus 03/10/2016 at 12:30

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Majoring in Marketing does not equal majoring in Advertising.

Are you hoping to jump to Advertising career wise or stay on the client marketing side?

Nymphicus Hollandicus > MontegoMan562 is a Capri RS Owner 03/10/2016 at 12:37

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My school doesn’t have an advertising major but we take a few advertising classes as part of the major. Right now I’m not too sure but I may end up going in a different direction, I’m about 4 classes away from finishing this major so I might as well get the degree.

MontegoMan562 is a Capri RS Owner > Nymphicus Hollandicus 03/10/2016 at 12:44

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yeah definitely finish it!

Marketing will get you into almost any business. Advertising programs aren’t everywhere. MSU has one of the biggest/best in the country and I stumbled into it after escaping the Marketing major.

In the Ad industry you’re definitely not going to get a creative job with a Marketing degree but you can definitely get in as an account guy. That’s the guy who interacts with the clients, and it’s a large job market.